Consumer Insights

Consumer Insights

Successful businesses prosper when they know what their customers want. That’s why organizations spend so much time and money gathering data and asking questions. They want to ensure that they are providing the right value to the right customers. By understanding the primary motivation behind a customer’s actions, organizers have a much higher chance of responding in the correct manner.

How to gather consumer insights

Real-Time Page Tracking: By monitoring consumer activity on your website, you can collect information about your customers purchasing habits. Find out what page led to the most sales, maybe a certain page generated high quality leads or a particular video drove high volume traffic to a certain product page. By knowing what motivated a customer to choose a product, you will know how to improve those lead generation sources.

Tracking URLs: A Tracking URL can tell you a lot about a lead source and their intention. By appending attributes and passing them along through URL's, Philomath Research can add those attributes as tags to a displayed phone number. Pass along attributes from all of your pages, and when a customer makes a call you can analyze the sales path or any engagements they made along the way. By aggregating URL attributes, you can understand your customers sales path.

CRM Profiling: Consumer paths aren't always in a straight line, people will shop around, compare prices and read reviews before finalizing a purchase. Not all activity can be monitored on a single page or website, you need to save and store page activity on a per-instance basis, thats where Customer-relationship management systems such as Salesforce or HubSpot come in. CRM's can help build client lists and aggregate all the information you've collected through various engagements from site traffic, phone calls, previous sales down to individual social media campaigns.